Quote:
Originally Posted by SuperSound
You misunderstood me. I'm not saying the Hellcat is a failure, I'm saying that all the advertising they are doing isn't providing a return worth it. Media reviews of the Hellcat was all they needed and the reason demand exceeded capacity. The point of all the commercials/movie spots isn't to sell Hellcats, it's to sell Chargers and Challengers. And there hasn't been much of an uptick there. If anything one could say that all 3 (Mustang, Camaro, Challenger) have seen upticks (compared to last year) simply due to market/gas conditions.
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They've sold nearly every Hellcat they've produced..in fact the 2015 MY for the Hellcat actually sold out and they had to convert those sales over to 2016 with a voucher to get the cost down to 2015 levels.
If you look at the trend for the Challenger, it's always gone up, just not super fast. It's been a very consistent seller, I'd say the advertising has paid off. Is it selling 10,000 units a month? No, but for an old platform with half of the models producing less power than their rivals (the SXT and 5.7 R/T)...I'd say the Challenger has done very well.