Quote:
Originally Posted by MEDISIN
Simply a reflection of the times. What percentage of the market would the CT8 fit? 0.001%? There is far more money to be made in SUV's and crossovers. Given Cadillac's current model range they will likely shift 100% of efforts to CUV's.
|
I understand the market considerations. But brand image is important as well.
But when you think of Porsche, do you think crossovers or sports cars? Because most of their sales come from crossovers these days, and yet if you ask anyone to think of a Porsche odds are they'll come back with the 911. That is the heart and soul of the brand. With BMW, its the 3 series. For Cadillac, the role of the iconic, brand defining car is held by the El Dorado. Now, its been about 15 years since they had an El Dorado & even more since they had a good one. But thats still the car that most people think of when they picture what a Cadillac should be. And that is why they need a car like that. Big, bold, and executed so well that it raises the image of the whole brand -so that all those crossovers & smaller sedans that they need to sell are better by association. The CT6 is not such a car. Neither is the Escalade. Nor will any crossover.