Quote:
Originally Posted by Mr. Wyndham
So far, 61% of Camaro buyers have been trading in non-GM vehicles...I think they're being successful in having a broad appeal. And they're selling just as many cars (without a full lineup) as last generation. Just not in the sheer numbers we're hoping for, as enthusiasts.
|
Careful with that statistic as well. It goes both ways.
One it says you a great conquest rate. But with low sales the flip side says you haven't made a car that Camaro owners are running out to trade in as well.
I've seen both sides of those numbers.
But to say broad appeal you need to see what the 61% are actually trading in. Broad appeal means you are getting Civic Coupes, Accord Coupes, Altima Coupes, Lexus, BMW, MB.
Not arguing, it's a decent number on the surface. But the data behind that number is where the story is.
Also need that sales number broken down to age and sex.