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I think the Camaro is going to have a very, very tough road to hoe moving forward.
Yes, the lowliest SS Camaro will outperform the best GT in nearly every way performance-wise, but the cost gap is just gigantic. The 1SS is not what the masses want - people want HUD, fancy touchscreens, heated steering wheels, leather - and it is still insanity to me that after tax, tags and dealer fees, you're paying over $50,000 for a 2SS. You could get a new 2015 ZL1 during last year's Black Friday sale for less than a 2016 2SS. That is a real problem for the financial engineers among us.
Probably greater than 9 out of 10 Camaro and Mustang owners will never race their car, and a GT is "plenty fast enough" for most owners of both vehicles. Chevrolet put themselves in a precarious situation by pricing the Camaro well above the means of most people, and I think that's a huge mistake because the Camaro has always been the performance car for Average Joe. That is no longer the case with the Gen 6. If you're not going to track your car, you can get a much "nicer" Mustang for a lot less - and virtually no one tracks their cars.
Best of luck to Chevy, but don't expect to outsell Ford this year or any year moving forward unless something is done about the cost structure.
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