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Invoice still has profit for the dealer. HOWEVER that is because of the doc fee that some dealers have and there is some holdback.
They are essentially cutting the profit out to sell you the car.
Some dealers have advertising fees.
Invoice on one of these cars is quite fair.
There isn't as much markup as people think.
There are a couple of dealers, like the one posted above that basically show you invoice on that car plus whatever rebates are supposedly available.
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