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You have to factor in inflation when comparing costs of things from 6 years ago
$34,000 in 2009 is the same as $37,600 now.
The 2SS now has the RS package standard, so you have to factor that in. $34,000 now becomes $35,200. In 2015 dollars that comes out to $38,900.
A 2SS now is $42,295. Subtract $38,900 from that and you get $3,395 for a generation to generation gap. That's actually fairly normal and reasonable.
$42,295 is still a lot of money, yes..but it's not out of line when you factor in inflation from the previous generations. The reason why it seems like a much more painful expense is due to the near complete lack of wage growth and in most cases the backsliding of wages in those 6 years...but that's a political topic and not a car topic.
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