Quote:
Originally Posted by FenwickHockey65
You don't really understand how the auto industry works do you?
Yes, Toyota is ****ing themselves. Colorado/Canyon are still the fastest selling trucks on the market with a massive conquest rate (mostly from Tacoma owners, mind you).
Couple that with the fact Colorado has crushed the supposedly new Tacoma in almost every comparison test. Toyota got caught with their pants down by GM and even with Ford being late to the party, Ranger will do the same thing.
If you honestly don't think Colorado/Canyon has cut into Tacoma's market share, you're delusional. The midsize truck market went from one dominant player to two and is about to expand to three.
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Exactly, the amount of sales FMC will make on nameplate alone will be nothing to scoff at.