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Thanksgiving Weekend. At least I think that has been my answer each time this question comes up. Build and price is part of the Marketing section and always ends with an offer to find what you have built at a dealership near you. So until a fair number of builds have been dealer delivered there is no need to search and since Marketing is interested, well, uh, in marketing, there is no need (from their point of view) to activate it before it can do its job.
Not what you wanted to read, but there it is.
Laborsmith
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