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Originally Posted by Mr. Wyndham
Many of these same points came up in conversation 6 years ago when GM released an "outrageously more expensive" Camaro than the Mustang...
one word, folks: Appeal.
Camaro outsold the Mustang for years despite not having a "competitive price" or stupid-high rebates like the Ford did. The bottom line is, the Camaro is a better car. People will pay for that. They did...they are...and I think they will continue to do so.
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Your brand loyalty is showing.
I think it was MUCH more due to the fact that both the V6 and V8 base trims started with 100HP more than the Mustang. This segment hadn't seen a 400hp stock engine in 40 years. It was a big deal and the price was justified.
It's hard to predict right now how the pricing is going to go over at the dealerships this time. The new Mustang's performance numbers were disappointing to me but not only did it sell well but the 4-banger was a hit as well. You just never know.