Quote:
Originally Posted by HuJass
- In response to your first sentence, Exactly!!
And the same holds true for Camaro and Challenger. And, to a lesser degree, Mustang. The car has to be tied to the glory days of that model.
- Chrysler purposely held back production of the Challenger. They targeted it's production to be a certain small percentage of total LX production. Simple as that.
And it seems Chrysler has relaxed that a bit as they are selling way more Challengers lately; the monthly numbers are much higher than they used to be.
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First - the GTO was always -- ALWAYS a limited entry into the market - there was not the production capacity available to make it any other way.
We can argue about the nameplate (for the record, I would not have called it GTO...) -- but if you knew the engineering costs just to move the gas tank to meet U. S. standards, you'd be stunned.
Chrysler has not held back on challenger production - in fact they've spent substantially more money in rebates than either Mustang or Camaro to move the metal. They ARE delivering more cars in fleet and of course they've got a hot new entry the Hellcat. That brings people into showrooms and translates into sales.
As to 'retro' - go talk to a bunch of 30 year olds in volume and you'll find that they don't see the 5th gen as a retro design -- rather, they see it as a cool new style. The magic is that those of us north of 50+ see retro-cues.
There's an old adage in this industry:
'you can sell an old man a young man's car - but you can't sell a young man an old man's car'
(and yes, there are always exceptions to the rule........)
It's a GREAT time to be a Camaro enthusiast.