Quote:
Originally Posted by FenwickHockey65
It's a double edged sword. Reveal it ahead of time and you generate interest and anticipation. You also lose sales on your current model and your competition gets to work on improving their product, plus less-informed customers go to dealerships only to be disappointed that what they want is still months away. If you reveal it right before production you miss out on all the buzz (unless you generate some yourself) but your customers can buy right away.
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On the inventory side of things, is it possible they have enough historical and current data to ensure they are left with as little inventory as needed before 6th is available?
I also wonder how many folks even know about the 6th Gen vs. those who are at a dealer and do a spontaneous purchase. I'm sure with a car like this, there are more folks aware of coming release as compared to the average daily driver type cars though.
It would be fun to be a part of this process.