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I think it is a bit of an exaggeration, but the fact is that, at that time, the trucks and suv's were the primary money makers for american automakers. They always received the most r&d dollars, and the most attention. If Honda and Toyota could have made more money by selling more profitable trucks and suv's (which they have tried, with limited success) they would have. The reality is that their home markets always required that they invest heavily in small cars, and at that time, in the US, small cars weren't very worthwhile if you had no problem selling trucks and suv's.
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