Quote:
Originally Posted by Angrybird 12
Just as long as I can remember back from the late 50's through the mid 80's that is how normal way an was. Chevrolet was marketed to the entry level buyer, Pontiac was for when you became more sucessful and were ready to move up, then to Oldsmobile then Buick and then Cadillac. You may be too young to remember it but that is what GM intended and actually worked.
It was much later when the lines between divisions got so blurred that there was basically no longer a need for both Oldsmobile and later Pontiac.
|
I'm not young and know what the marketing strategy was. That doesn't mean it worked or meant anything to consumers that haven't retired by now. GM blurred the lines and permanently damaged brand loyalty in the 70's when they first got caught sourcing engines from other divisions then announced future cars would be built with parts sourced from various divisions to head off further litigation.
An N car was an N car and a J car was a J car. The difference was upholstery and badging.