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Looking at the specs alone we have so far, the Colorado should easily prevail over the old-hat Tacoma that is in serious need of updates, especially in the powertrain Department (like all Toyotas actually). Power, Torque, payload, towing, features, content and I would venture FE and price too. I feel this is going to pretty well dominate the Toyota and Nissan offerings in the same way the Big 3 fullsizers do their fullsizers now. Offering a diesel will give it the same uniqueness in the marketplace as the ecodiesel ram, and I have no doubt that Toyota is going to lose a lot of market share.
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