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That add is to target the non gamer. Gamers are all well aware of the system and have pretty much made up their minds on what system they are going to buy. That add is targeting the sports fan showing them the interactivity it will bring to their sports experience.
And to the one that already has an HTPC, not everyone has the patience or know-how to build there own HTPC. I have one as well and it costs a hell of a lot more to build one than purchasing a device that is already has everything you need, plus a game system built in. I haven't turned it on in a few years either as its not that user friendly.
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