Quote:
Originally Posted by Bhobbs
Don't you think the Charger sedan would have sold equally as well if it wasn't called a Charger?
If GM wants a new 4 door performance sedan, keep the SS. If they want to bring back the Chevelle, I don't think it should be a sedan.
|
Charger was already an established nameplate for performance-oriented cars. It was instantly recognizable as a Dodge product by everyone. It takes a LOT of marketing dollars and effort to roll out a brand-new nameplate, just ask GM (who loves doing so with every new generation of compact it seems). Especially when it's a RWD full size sedan in a market dominated by FWD platforms.