Quote:
Originally Posted by Zabo
...Why is Sierra still around? Why tie up money/design/engineering in 2 lines when they could concentrate on one with more product depth? No fault on the lack of a turbo 6, ecoboost has been the biggest joke of the last decade. It's like Fords own "Olds Diesel" IMO.
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Because the cost of tweaking the platform to build 2 different 1/2 tons is far less than the profit made by selling an extra hundred thousand or so trucks. Just because the trucks are similar doesn't mean that every Sierra buyer would immediately switch to a Silverado. In fact I think I heard recently that a sizeable percentage of Sierra buyers don't even cross shop against the Silverado.
Quote:
Originally Posted by Russell James
Looks like it's brick inspired. Big square front end seems a bit odd and un-aero.
Hopefully there will be some monster rebates on the '12s/13s.
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Aerodynamics & styling can be deceptive. A shape that looks to the layman like it should be super sleek might not be, and likewise a vehicle that looks like a brick can be surprisingly smooth. There are all sorts of funny little rules & tricks for aerodynamic design, and even more tricks that designers can play to make something look one way when its really another.