Quote:
Originally Posted by DGthe3
You're talking as if Cadillac put the whole thing together & decided that the only other car that should be present is the 3 series. Motor Trend did the comparo and wanted to see how the new ATS stacked up against the car that they felt was the best in segment (according to a recent multi-car comparison test they conducted before they had access to the ATS). If you've got a problem with the 3 series being protrayed in the video as the car to beat, your beef is with Motor Trend -not Cadillac.
GM did not focus solely on the 3 series when they did their benchmarking for the ATS. They bought 2 of every competitor & used those cars to determine where to set their targets for each aspect of the car (ride, handling, body stiffness, erogonomics, seating comfort, materials, fit and finish, etc). This is a standard practice at any major company, not unique to the ATS, GM, or even the auto industry. But the point is, GM brass didn't just grab a previous generation 3 series and say 'build us a better one of those'.
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MT Average Annual Sales
Rating
#1 BMW 3 400,000
#2 Volvo S 60 60,000 (2011)
#3 Mercedes C Class 60,000
#4 Audi A4 294,000
#5 Lexus IS 20,000
BMW owns this market by volume and magazine tests. The ATS should come in 3rd by volume in the first year of global sales
