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JusticePete · 09-29-2012, 04:41 PM

The BMW 3 Series is a compact executive car manufactured by the German automaker BMW since May 1975. It has been produced in six different generations and in five different body styles. It is BMW's best-selling model, accounting for around 30% of the BMW brand's annual total sales (excluding motorbikes).

Year Total production
1995 54,720[13]
1996 50,248
1997 337,800[14]
1998 376,900[14]
1999 454,000[14]
2000 509,007[14]
2001 533,952[14]
2002 561,249[14]
2003 528,358[14]
2004 449,732[14]
2005 434,342[14]
2006 508,479[14]
2007 555,219[20]
2008 474,208[21]
2009 397,103[22]
2010 399,009[24]
2011 94,371[25]

http://en.wikipedia.org/wiki/BMW_3_Series

Average Annual 3 Series Sales 400,000 since 1995 The BMW 3 series sales are double the sales of all Cadillac models. BMW has owned the compact luxury market for decades with the 3 and before that the 2002. Cadillac could spend countless millions to tell the global market what an ATS is. That would take years to establish. Cadillac took the direct route. The ATS is a direct BMW 3 Series competitor by all metrics. It is not a BMW pretender. It is equal to or better. When the ATS-V is released it will be the market segment performance leader, better than a BMW M3. I am not sure what the concern is with the Cadillac ad campaign going head to head with the BMW 3. Cadillac wants to take away a chunk of the 400,000 annual BMW units. In sports, you are not the best TEAM in any sport until you take on the current champion and beat them. The car business is no different. I understand this philosophy well and we live it at Pedders. If you want to be the market leader you lead by being better than the other brands. You go head to head and you better back up all the talk or you'll be laughed out of the market.

Out f the box, the ATS does exactly what Cadillac said it would do. That is a phenomenal accomplishment and speaks volumes about the future of Cadillac and GM.

09-29-2012, 04:41 PM	#28
JusticePete Drives: Camaro Justice Join Date: Jun 2007 Location: Virginia Posts: 20,171	The BMW 3 Series is a compact executive car manufactured by the German automaker BMW since May 1975. It has been produced in six different generations and in five different body styles. It is BMW's best-selling model, accounting for around 30% of the BMW brand's annual total sales (excluding motorbikes). Year Total production 1995 54,720[13] 1996 50,248 1997 337,800[14] 1998 376,900[14] 1999 454,000[14] 2000 509,007[14] 2001 533,952[14] 2002 561,249[14] 2003 528,358[14] 2004 449,732[14] 2005 434,342[14] 2006 508,479[14] 2007 555,219[20] 2008 474,208[21] 2009 397,103[22] 2010 399,009[24] 2011 94,371[25] http://en.wikipedia.org/wiki/BMW_3_Series Average Annual 3 Series Sales 400,000 since 1995 The BMW 3 series sales are double the sales of all Cadillac models. BMW has owned the compact luxury market for decades with the 3 and before that the 2002. Cadillac could spend countless millions to tell the global market what an ATS is. That would take years to establish. Cadillac took the direct route. The ATS is a direct BMW 3 Series competitor by all metrics. It is not a BMW pretender. It is equal to or better. When the ATS-V is released it will be the market segment performance leader, better than a BMW M3. I am not sure what the concern is with the Cadillac ad campaign going head to head with the BMW 3. Cadillac wants to take away a chunk of the 400,000 annual BMW units. In sports, you are not the best TEAM in any sport until you take on the current champion and beat them. The car business is no different. I understand this philosophy well and we live it at Pedders. If you want to be the market leader you lead by being better than the other brands. You go head to head and you better back up all the talk or you'll be laughed out of the market. Out f the box, the ATS does exactly what Cadillac said it would do. That is a phenomenal accomplishment and speaks volumes about the future of Cadillac and GM.