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I have a hard time with feeling there can be only one. I personally operate two companies, both of which have proven successful.
When running a company there is always a certain niche market which you will fit into best. if you tailor your firm to fit that market, advertise properly, and treat customers right, you will succeed. I am proof that it works.
I operate a small web-based performance parts supplier...I do it for fun and to pay for my hobbies!! Not to make a million, but to serve a certain community, and my response has been excellent.
I also am the CEO of an investment advisory company which I formed when I became tired of my old company screwing my clients. I now operate putting the client first, and on a dicsounted basis compared to other brokers. This business has EXPLODED!! and it is how I survive.
I treat my people right, and I focus on my specific markets. That is how a company can and will survive, no matter how many competitors are out there.
Sorry for my rant!
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