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Originally Posted by SEOhioSS
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From what i understand, GM did not want to lose control of the brand during the bankruptcy, and held onto the rights instead of putting it in the "old GM" that went by the wayside or selling it. However i am not in the know and i am purely speculating from what i have heard.
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I believe they kept that and other trademarks (Oldsmobile) they had because they KNEW other companies (especially the Chinese) would jump on them like rabid animals and possibly release low quality product under that name. People would then associate new crap cars with GM as most people don't know the difference.
Also they likely still sell aftermarket and warranty parts and things like that with those various corporate logos/identities.