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It's called projection. When your products are an industry joke, you try to make fun of the competition in an attempt to take the focus off yourself.
And the subtle implications really weren't necessary, as it was a pretty good ad otherwise.
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2022 1SS 1LE (Arrived 4/29/22)
"The car is the closest thing we will ever create to something that is alive."
 . 2022 1SS 1LE (Coming Soon)
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