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Failure?
During my 29 mile commute I see at least 20 of those things on the road every day. I would venture to say that I see more Magnums as I do Camaros on the road, and there are a lot around here. It would seem to me that they've sold pretty well.
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It was completely market based and outside that miniscule market it failed miserably, Chrysler only sold about 30,000 of them last year. Hence why it was canceled.