Quote:
Originally Posted by DGthe3
GM is behind in the crossover & SUV markets? Grand Cherokee is dominating the market?
Whether you want to call the Grand Cherokee a full size SUV or a full size crossover, GM sells about 2 such vehicles for every one of those Jeeps. You can include the Dodge Durango too, but even combined their sales would be less than those hot new offerings from Chrysler. Which brings me to another point: the full size SUVs from GM are about 5 years old now, due for a replacement in the not so distant future. The crossovers are a couple years newer than that, but they're not exactly fresh anymore either. And yet despite that, GMs full size SUVs and full size crossovers are still at the top of the sales charts.
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Crossover-suv market, meaning the traverse, equinox, and the gmc offerings. I didn't include (or mean to) the full sized suvs. Toyota, Honda, Hyundai, and perhaps Nissan are selling more volume of crossover vehicles combined than GM. Toyota, by themselves, sold roughly 266,000 crossover vehicles (2010) vs. chevy's figure of roughly 256,700. Chevy's number sounds ok, but you have to factor other players such as Honda, Hyundai, Nissan, Kia, and one or two higher end foreign makers. This is the area IMO where Chevy and GM are missing sales. Kia, Hyundai, Toyota (if you include Scion) and Honda seem to have a wider variety of crossover vehicles as well.
The Durango may be classified as a crossover due to its re-design, but the Jeep hasn't changed its platform; Jeep Grand Cherokee has had its unitized body frame for awhile, yet sold its units as midsized suv's. Chevy and GM no longer have body types that classify as mid sized suv's. Its in this area that GM is clearly missing sales to the Jeep.