[DGthe3]

For those that are saying that Chevy=Chevrolet is ingrained into the minds of the US buyer: that has absolutely nothing at all to do with this in any way. This came about because of potential confusion in emerging markets, not established ones like North America. I doubt that the Indians make the same connection between Chevy and Chevrolet that we do.

Originally Posted by Switchin2Chevy

This is incredibly stupid. As other's have mentioned, you would think GM has other things to worry about than how people reference their particular brand. This isn't going to stop from saying "chevy". Even as of now the website is still listed as chevy.com.

Correct, since that isn't the point. In GM's own words:

DETROIT -- Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”

Now, it looks to me like their intention is to NOT discourage customers or fans (ie, you and me) from using Chevy. I would have to assume that includes looking for cars on chevy.com, since visiting a product website like that would be usage of the term by customers or fans. But all of GM's info about the Chevrolet brand isn't on chevy.com, all that site does is redirect you to chevrolet.com. Seems to be perfectly in line with what they are trying to do.

Originally Posted by Stang_Killer

I can't believe how many people are getting their tighty whiteys in a bunch over this. It affects us in no way whatsoever.

Well, unless we happen to work for GM. Then we'd have to add one syllable when talking about the brand.