Quote:
Originally Posted by Number 3
touche'
But the point isn't what they did, it's more what to do in the future to create that consistency of brand awareness.
The market is getting very crowded and having a clear brand and name recognition is becoming increasingly important. There is a Chinese automaker named Chery. Chery....Chevy.....Chery. So I think GM is trying to create a consistent awareness of Chevrolet. After all, the guys name wasn't Louis Chevy now was it.  |
I wonder if he was called Chevy for short? or Louie?... more than likely back in those days he was either Mr. Chevrolet, or Louis...
I still think all this normal people getting so worked up over a stupid memo about marketing and internal communications is really funny... It isn't going to change what we call our cars one bit, so what's all the fuss about?