They're going to market their official name of the brand, rather than the nickname. Its not that big of a deal. I don't know why they think its a good idea, but I don't know why so many people care either. Makes no difference to me if I see an ad for a Chevrolet Malibu or a Chevy Silverado
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Originally Posted by LOWDOWN
Let's see now..."JIMMY" (GMC nickname since "forever") is OK to say/use/market, but not "CHEVY"...?! "Chevy II" must have never existed...
Even "thinking out loud" has become a "crime"...?!
One more chapter in the "they eat their young" saga of "Detroit"...
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I've never seen GM refer to GMC as Jimmy, though they acknowledged the WWII era nickname by using it on a now defunked SUV, but they never said "Introducing the all new Jimmy Sierra". Likewise, I don't think they've used "Caddy Escalade" or "Poncho Firebird" in any advertising either.