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Originally Posted by OrangeFury
Yes, unprofitable at the tail-end of an 80+ year run, lol. GM also had Buick on the chopping block a couple years ago and brought that division back just fine.
I'm still waiting for someone to tell me what GM now has left to offer this demographic...
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Buick was never on the chopping block due to its runaway success in China. Pontiac's fate was decided well before GM began prepping for bankruptcy.
The RS equipment package will be spread throughout the Chevrolet lineup to provide more sporty exterior styling. Next up after Camaro is Cruze RS. The next-gen Aveo is getting an RS model as well. No need for Pontiac and a whole separate division when Chevrolet can offer the same thing.