Quote:
Originally Posted by DGthe3
But a buyer still isn't always the driver
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No I understand that, like I said- I can't find the original article. But people in this older age group have been buying Xb's because of their price and practicality for themselves. So their marketing message got confused and they can't get Scion back on track. Then they created the Venza to appeal to the practicality aspect and get these older buyers back, but the Venza wasn't really drawing back their target because it was $6k more. Basically they underestimated the frugal factor for older people. When I say older, I mean like fixed income retired people were some of the prime Xb sales.