Quote:
Originally Posted by 1320junkie
Lutz won when he made the challege..that spoke volumes
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It was a very out-of-the-box marketing campaign. And no other company "officially" showed up, there were even a few who were going to come but backed out at the last minute for fear...or something.
I agree, though -- just by issuing the challenge, Cadillac has solidified its position as a serious luxury sports competitor.
