Quote:
Originally Posted by Martinjlm
When Pontiac folded and the G8 was repackaged as a Chevrolet, several of us tried to push the name Chevelle for the Chevy version. Didn't fly. Chevy SS. 17 years later and different leaders in Product Development and Marketing maybe it can work this time.
I think Malibu is a long shot. Most drivers associate Malibu with a practical midsize. Most drivers (other than those of us of a certain age) don't even have a reference for Chevelle. I think it would be more difficult to change people's thinking of the Malibu brand than it would be to work with Chevelle as a blank slate.
There are enough people who recognize Impala as a car that ranges from practical family hauler to kick-ass performance car. So my thoughts in order of likelihood are:
- Camaro
- Impala
- Something completely different
- Chevelle
- Malibu
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Similar to what they did with the original ATS and CTS, I’m holding out for a sedan/coupe family. Basically just doors and a body side which used to be 50 or 60 million.
Impala in th3 past had a 2 and 4 door.
GM has an affinity with old names (generally pisses people off eg Blazer) and retro styling which works for your boomer customers. GenZ has no clue, as you pointed out, what a Chevelle is and the last several Malibus have not been anything that would be actually confused with performance, although I recall a Malibu MAXX SS.