Just to add to the conversation...
BRISK Plugs are nothing new as they have been around since 1935. They have been the OEM for many European companies before coming to the USA in the 1990s to fill the OEM replacement market for VW, Porsche, SAAB, Mercedes, Ferrari and Lamborghini to mention a few marques we all recognize.
The call for the trend is our ZL1's ECU technology has the capability to communicate with the Coilpacks, thus the name "Smart Coils" is for our benefit of tuning and troubleshooting. When the coilpacks are swapped out for some aftermarket brand, without taking into consideration the focus of operation parameters, frequency of communication and then the plug wires are swapped for resistances lower than the optimum range for such inputs/feedback to the ECU, then you are essentially "dumbing down" your ECU to offer peak performance.
Using a softer silver, better conductor for this communication process means you are giving your ECU the correct tools to regulate spark, read for issues and relay information in micro-seconds to the ECU. This also is a sacrificial metal which is soft when it does ignite with a knock or misfire alerting the ECU there is a problem before it causes irreputable damage to the engine.
https://briskracing.com/pages/brisk-company-history