[olrocker]

I was just reading that Toyota has invested in some upgrades for the 2024 Lexus RC350 sports coupe and it got me thinking……

Toyota is the world king of efficiency. They will not so much as use a screw if it is not required and can still maintain quality and reliability. They’re also the kings of fuel efficiency as well as making rather boring, bland, milk toast cars.

They make mostly appliances for people who do not care about cars.

They do not sell a whole lot of RC’s.

But I got to thinking, they’re still building the RC350. And investing in future upgrades. It’s not a hybrid. It probably gets the worst fuel economy of the entire Toyota/Lexus portfolio with the exception of their trucks and SUVs. It actually still comes with a CD player. It’s a coupe with a back seat even tighter than our 6th gens.

Again, Toyota is still building it and has no immediate plans to stop.

So what got me thinking, is, well….. every reason GM and other people have cited to end Camaro production - it’s fuel economy, cramped rear seat, relatively low tech, it’s a coupe, doesn’t have good fuel economy, low sales (even though it sells more than the RC)….. and yet Toyota still builds what is essentially their version of the Camaro.

I just have to wonder then, how and why does Toyota still make their customers happy while GM alienates theirs?