[Number 3]

Ok, one last try.

First, GM has so much data on this that they know advertising won’t help. The “Internet collective intelligence” knows better than alllllll of that data. I LOVE MY CAMARO, ITS THE BEST CAR EVER” is the Camaro buyer GM designed the car for. It’s just not the car for someone who wanted an “expressive coupe”.

Many are probably too young for this but when the Camaro died in the very early 2000s, V8 sales were on par with Mustang. What was way off was non V8 sales. My guess is today it’s about the same. To be profitable, you need volume and having not seen the real numbers, I’ll bet GM planned on 80,000 units, similar to the Gen5. That never happened.


So from a GM perspective the Gen6 was not only a failure it was a catastrophe that killed any chance of a an ICE Gen7.

If you believe the same Chevy exec that approved ads for the Silverado mindlessly rejected commercials for the Camaro knowing his or her bonus depended on it, well that’s just the internet arm chair quarterbacks that are CERTAIN they are smarter than GM. I get that but it’s sadly just not true. Stallantis advertised Charger and Challenger simply because it’s all they had. An outdated minivan, Journey SUV and a very old Durango that’s only claim to fame is also powertrain. None of which sold. Dodge by all business measures is dead but continues somehow.

Believe if you want, but GM has data that would suggest advertising the Camaro is fruitless. The “murican muscle” crowd knows or has one. But GM knows who they designed the car for AND they know that the people they DID NOT design the car for aren’t open to a “expressive sporty coupe” that is hard to see out of (sorry guys glad you love yours, it’s just true) limited trunk space (sorry but a standard length driver won’t fit in the trunk, gen5 was easy for two sets of clubs) and rear seat room (at launch GM admitted they gave up on his as Consumer Reports made no differentiation for coupes).

For years now so many have tried to say they are smarter than GM and even smarter than my wife who undergrad and masters is in marketing AND she worked at Chevy on Corvette with the Camaro team, and the internet allllll knows better. Sorry, I’m an executive in the industry and I have experience and knowledge that would suggest different.

So to state the Camaro demise is due to GM advertising is just silly. Listen to this, “I know more than GM and alll of the customer data they have and years of experience they have and because Dodge did cool ads with Vin Diesel they must be wrong and I’m right”

Sorry, I just know better. But you armchair ad execs keep blasting away.