Quote:
Originally Posted by Number 3
Well been shouted down several times but I’ll try again. My wife was Marketing Manager for Corvette for several years which entailed working closely with the Camaro team. Fbodfather remains a friend of ours. I can assure you that the customer clinic for the Gen6 was not going to Mustang owners and asking them “what would it take for you to buy a Camaro”. They went to a group of Camaro owners known to GM as “the faithful” as I recall and asked them what they wanted for the next Camaro. MOHHHHRRRRRRRRRRR! Was the reply and that’s what they got. I’ve suggested for years it is now the equivalent of advertising the VERY BEST left handed baseball glove to right handers. GM knows what they did and knows advertising is a moot point. Yes they might sell a few more cars but it wouldn’t offset the cost of commercials and air time. Sorry but that’s just the deal. I know it offends people who love the car and are incapable of grasping how their baby isn’t seen as awesome by everyone. But your baby wasn’t designed to be awesome to everyone, just Camaro buyers…….and if you bought one you are one and it was designed to be perfect for exactly you.
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The "everyone who wants one has got one" excuse for not marketing a vehicle or engine is a smokescreen for management lack of interest in said product. Marketing people don't tell management they can't sell more cars, management tells marketing when it's time to stop. The 6th gen doesn't have a champion anymore, hasn't for years and is being allowed to die a slow death due to neglect. It's the GM way. Blaming it on the car's design doesn't fly.
For the second time in a generation this company has decided it can't be bothered to compete with Ford in this market segment. Tragic.