Quote:
Originally Posted by Number 3
Well been shouted down several times but I’ll try again. My wife was Marketing Manager for Corvette for several years which entailed working closely with the Camaro team. Fbodfather remains a friend of ours. I can assure you that the customer clinic for the Gen6 was not going to Mustang owners and asking them “what would it take for you to buy a Camaro”. They went to a group of Camaro owners known to GM as “the faithful” as I recall and asked them what they wanted for the next Camaro. MOHHHHRRRRRRRRRRR! Was the reply and that’s what they got. I’ve suggested for years it is now the equivalent of advertising the VERY BEST left handed baseball glove to right handers. GM knows what they did and knows advertising is a moot point. Yes they might sell a few more cars but it wouldn’t offset the cost of commercials and air time. Sorry but that’s just the deal. I know it offends people who love the car and are incapable of grasping how their baby isn’t seen as awesome by everyone. But your baby wasn’t designed to be awesome to everyone, just Camaro buyers…….and if you bought one you are one and it was designed to be perfect for exactly you.
|
Let's assume for a second you are 100% spot on with this analysis. When did this MOOOHHHHRRRRRRR moment happen, in 2013, maybe 2014?
That was 9 or 10 years ago. What about making changes in the meantime based on the lower than expected initial sales figures? Like, for example, what Ford did with their Mustang, several times, even though they have advantages for daily use from the get-go?
I don't think anybody suggesting more advertising would also advocate for standing still and just trying to sell the same product with more and more aggressive marketing/ad campaigns and nothing else. The lack of advertising certainly hurt this car, and I know you hate sounding like a broken record, but you keep referencing this one data point from a decade ago as if that was an immutable conclusion that shall never be changed or challenged.
One more small thing: you are still "in the system", ie your mindset is heavily influenced by your in-depth involvement with GM, but we "critics" exist outside this corporation. Never hurts to ditch some basic assumptions, sometimes even data, to avoid getting stuck in an echo chamber and a specific corporate culture. I fell into the same trap over and over again, so please don't take it as preaching, this applies to all of us.