[arpad_m]

Originally Posted by Number 3

The Camaro, as we’ve discussed, was designed for a very specific, nearly niche customer. It was never designed for wide spread appeal. It was designed for Camaro buyers. That’s who they asked for the Gen6. And we got a great Camaro, but not one that a TV commercial would help. No rear seat, tiny trunk and poor visibility appeals to a lot of Camaro buyers, which is why everyone jumps on you when you bring up those flaws. It just highlights who the car was designed for and they love it. But if you are in the market for an expressive sporty coupe, you are not nearly as likely to accept this flaws. It’s why the challenger sold so well up to end on an archaic chassis. It is in no way a better performance car than a Camaro. But it’s a better every day car for more people than the Camaro.

So advertising would have done nothing to move the needle and GM knew that.

Number 3, are you trying to tell us that marketing and advertising only works for über products that beat their competition in every single way?

You know full well how untrue that is, people buy absolute pieces of garbage every day simply because of the perception expertly woven for them and echoed by the "influencers" these people listen to, often subconsciously. The Camaro has a ton of advantages, so it isn't even a difficult product to highlight the qualities of.

It's quite a surprise how you of all people in the forums can so severely underestimate the power of the lumascape.