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Old 07-26-2023, 10:13 AM   #56
olrocker

 
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I still maintain the advertising or lack thereof, is partly, directly due to the sales slide of the Camaro.

What happened starting around the mid-90s, as sales started to skid toward first production halt in 2002? Well, for one thing I know, Chevy abandoned the "Heartbeat of America" campaign. That ended by around 1994-95. People can ignore it all they want but I'm telling you, it was one of THE greatest ad campaigns for a car division EVER. That combined with Bob Seager's "Like A Rock" for the Silverados, and Chevy was THE advertising powerhouse in the automobile business.
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