[Martinjlm]

Originally Posted by PizzzzzaForPresident

That's pure nonsense. What year did this supposed ad campaign start? The first? Its sales were steadily increasing year over year from day one.

One thing Dodge did do, at least in the Metro Detroit area, for about a year or more you could lease a 5.7L Charger or Challenger for ridiculously low prices. I’m talking $200-250 a month lease. People who had never driven a performance car before were getting their hands on them and hooning it up as if they had a Hellcat. For a couple years I couldn’t go a day without somebody pulling up next to me with his Hemi to challenge me at a light. They didn’t know or care that I had about 80 more hp and torque, about 300 lbs less mass (even as a convertible) and tires that could actually grip. They had a Hemi so they were king of the world. I never took the bait. Well, twice I took the bait. One time I spanked a Challenger that still had temporary plates. But I was driving a BMW i3 at the time. The other time was from a roll on the expressway. I was driving top down while towing my bike. That was before headers, E85 and tune.

This pic was taken when I arrived at the park after roasting the Challenger.