[GearheadSS]

Originally Posted by Martinjlm

Challenger was built on a platform that was ten years old before the first Challenger was placed on it. In other words, already depreciated and very low cost. Alpha is an expensive platform primarily designed for Cadillac products, and expanded to include Camaro in order to spread the cost over more volume. There were supposed to be more variants, including Cadillac CUV/SUV models, but with the Cadillac move to all EV by 2030 and GM by 2035, there are no additional projects for Alpha. Producing lower than low volume of Camaro on it at a plant that is on the verge of being transformed to a Factory Zero (EV) plant is a non-starter. GM walked away from the even more expensive Omega platform and bespoke engine for it after only one model application. If they did that, there is no doubt that Alpha is toast.

This!