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Old 02-24-2022, 08:44 AM   #71
ZPirate

 
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Drives: 2023 Summit White Camaro ZL1 M6
Join Date: Dec 2021
Location: North Carolina
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Quote:
Originally Posted by Chevelle vs Camaro View Post
And i’m sure these dealer would listen to Chevy if they could fill there orders so the could meet volume needs….. but they can’t. Is chevy giving those dealer ships there residuals they’d normally receive for the number of cars they would sell if chevy could supply them….. probably not…

So telling them to sell the cars they can get them at the price they set….. but not incentivize them to do so but also not fill there orders just ain’t cutting the mustard.


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While dealers do rely on residuals from manufacturers based on sales, they don't make much profit from each new vehicle they sell. However, were they really make their money is from service. That hasn't changed even with the shortage of new vehicles, in fact it has likely increased due to people keeping vehicles longer. On top of that the used car business has picked up because of the shortage of new vehicles.

I don't care what the circumstances are selling a vehicle for more than MSRP is gouging the customer in my opinion. Especially given that pre shortage prices were well below MSRP for many vehicles, including the Camaro. Dealers are already making more money selling a vehicle at MSRP versus invoice. Personally I wouldn't buy any vehicle over MSRP and any dealer asking more than MSRP wouldn't get any present or future business from me.
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