[FenwickHockey65]

The bottom line is the bottom line, so the Cadillac Escalade is the hottest new vehicle on the U.S. market. According to research from Edmunds, the average transaction price (ATP) for Caddy’s big, big SUV is an astonishing $106,226—which is $3169 over the average Manufacturer’s Suggested Retail Price of $103,057. And for the longer wheelbase Escalade ESV that ATP number jumps to a mind-boggling $120,340 on an average MSRP of $103,143. That’s $17,197 over sticker—and every penny of that is pure dealer mark-up.

"People want Escalade," states Ivan Drury, senior manager of insights at the CarMax-owned market monitor Edmunds. "Buyers are completely crazy on Escalade. They cannot get enough of the redesign."

That mania for the fifth-generation Escalade has put the brand atop Edmunds' list for vehicle transactions over MSRP. According to that list, Cadillacs had an average MSRP of $76,914 and an ATP of $80,962 in 2021. That’s an average of $4048 above suggested retail—just about a five-percent bump. Since this figure is sales-weighted, most of that thick number comes straight from Escalade sales.

Cadillac sold a total of 40,504 Escalades in the United States during 2021, plus another 3444 in Canada and a few more in the rest of the world. That’s up from 2020 sales of 24,545 units in the U.S. and 1755 to the Canucks. Those numbers are skewed by pandemic challenges and weird variations in production, but they represent the best sales year ever for the Escalade. And the appetite for the oversize beast hasn’t subsided in 2022.

https://www.roadandtrack.com/news/a3...-msrp-in-2021/