Quote:
Originally Posted by SSDan
Yes, the metric is important. I read that the metric for increased internet/social media traffic showed an increase of 14% for this commercial to GM's electronic platforms. That was dead last by a huge margin for the auto commercials. Number one was Kia with the robot dog with a huge 921% increase. While many may have thought the EVIL commercial was maybe funny or nostalgic to the Austin Powers days - it didn't stir them to do any follow-up.
So, it was memorable but ineffective.
|
A fairly good analysis assuming it's true!