Quote:
Originally Posted by MightyBobo
According to what metric though?
Not that I doubt it, though - if SOMEONE put it at #1, others did as well, and it clearly struck a chord. I think it's just proof that some people in this thread probably shouldn't work in advertising lol.
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Yes, the metric is important. I read that the metric for increased internet/social media traffic showed an increase of 14% for this commercial to GM's electronic platforms. That was dead last by a huge margin for the auto commercials. Number one was Kia with the robot dog with a huge 921% increase. While many may have thought the EVIL commercial was maybe funny or nostalgic to the Austin Powers days - it didn't stir them to do any follow-up.
So, it was memorable but ineffective.