Quote:
Originally Posted by MichaelG
Is the end of the Camaro really GMs execs fault?
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Well, yes and no. Part of it is the change in what car buyers want. I hate to make general statements but I will here: Younger men and women for that matter are not into cars like we were. Young men want trucks, even if they'll never use the "truck" part of it. No idea why or what the attraction is. Or, others are very "green" leaning and cars are only a tool or an appliance in their lives like a washing machine or toaster. They dont view driving as a hobby or sport per se. That hurts sales and isnt GMs fault. The "track day" or even basic sports car driver are becoming less common. Very sad and tragic but seems to be true.
The execs though are to partially blame for not marketing the Camaro properly to its core buyers or potential buyers. Ford and Dodge are doing that better. The styling is great on the newer Camaros, IMO, and the engine options & configs are also welcomed and make the car more attainable to more people. Thats all good and they got that right. But wheres the excitement for the car? Where are the ads? Wheres the marketing for it?