Quote:
Originally Posted by Msquared
I could see one other reason for GM to do this even if they don't a single extra ZL1 as a result: free publicity. All the articles and videos and forum discussions that would occur as a result would be worth millions in advertising, and GM wouldn't have spend a dime on the coverage other than the R&D cost of the upgrade.
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Quote:
Originally Posted by arpad_m
The "any publicity is good publicity" adage might apply here, but I'm afraid a 18 hp bump after 6 model years wouldn't exactly be taken too kindly or seriously by the automotive media.
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The publicity part is done. They need to do -nothing- more to increase awareness for the car.
As mentioned, the HP gain would be paltry and would do absolutely nothing to move more units.