Quote:
Originally Posted by Z OH 6
Its marketing. Ask most people if they've heard of a ZL1 or a Hellcat, don't even mention, Camaro, Challenger, or Charger. I bet most of those people have heard of a Hellcat, do you know why? Marketing. Almost no one knows what a ZL1 is. This has a huge impact on sales. As a previous owner of a Hellcat, I can't tell you how many people just ooh and ahh about it just because its a Hellcat. I've had a 60+ year old woman ask me if it was a Hellcat when I parked it and got out.
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No it's not (ok, maybe 1%). Anyone shopping in this category of cars is aware of Camaro (as for the ZL1 - it's just a tiny subset in terms of sales, and if you are into high-powered sports cars you are likely an enthusiast and know or will find out what is on the market as options). Your 60 year old woman point is irrelevant. She's not in the possible buyer pool so her ignorance doesn't matter. Personally, I never see a Mustang commercial - so, their sales should be dismal as well. I have to imagine a lot of people cross shop the pony cars (not everyone is fanatically brand loyal), and I suspect there are a good number of people that sit in the camaro and find the visibility to be absurd (utterly unable to see over your right shoulder) and decide to go with a mustang or a challenger for that reason alone.