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They made a huge launch event with inviting tons of people. Then they hold a whole press week in Las Vegas where they gave hundreds of journalists the car and even let them track them. Afterwards they made a big roadshow across the USA to send out C8s and all the showroom stuff with wheels, color palettes, seats, etc to dealers to let as much people as possible get their hands on the car. And they still advertise the Corvette at racetracks alongside the Camaro, it was just used to pace Daytona. You can also count in that they hide all of their camod C8 prototypes in pretty plain sight to gain new "another Z06 or Hybrid C8 spotted" articles every other week.
I was invited to the roadshow when the C8 was in Southwest Florida. It was alright. Line to get in the car was like waiting at Disney World to get on a ride. They wouldn't start the car and they ushered you out in about 30 seconds. Overall the display and presentation were neat. After buying 7 Corvettes new from 2010-2019, my dealer still cannot get me one. On the list but 12-18 months out still. So in February I ordered a 2SS 1LE. Well we all know how that worked out. Just gotta wait it out. Want a big gas motor in a pony car before we have to plug it in like a cellphone at night.
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