As I mentioned in another topic the Camaro6 is not aimed towards the regular people who just want a good looking daily driver that has space for all of their kids and groceries. But with big tv or internet spots you only reach such a broad audience that won't fit your target audience.
These people would not like the small windows, the limited trunk and rear seat space, no matter what performance time the car can deliver. Instead Chevrolet markets the car in a different way: As a pace car and showing the car at race events, where most people are actually car enthusiasts.
We can all argue if their strategy is working or not. But what most people don't get is creating a videospot is expensive and airing them at good times costs multipe million dollars easily. The average 30 seconds spot on national tv costs $115,000 for every single time it airs.
Let's say they create a spot and air it for a few weeks for 5 million dollars. Let's also say the average sold Camaro makes $1,000 profit for GM. Just to make the tv spot profitable it must lead to more than 5,000 sold Camaros. I think it's pretty fair to say that even the best spot in the worlds won't result in that many direct car sales.
A spot can push the value of your brand and increase your overall sales on all cars, so Ford can throw in the Mustang since it's the best name they have. That's why they have to slap it on their EV to get a marketshare. Remember this was not a "Let's create an EV Mustang" move but a "Nobody cares about our EV if it's called Fusion". But the Camaro is not the halo car for GM. That's why it the article that want to claim Chevy might build a Camaro EV SUV too are more than laughable. They have other big hyped cars now from Hummer, Lyriq to Corvette that will people get into the showrooms. A friggin 9,000 pounds pickup with all that crazy tech that can accelerate as fast as the Corvette and still get a seal for environmentally friendly - That's how you do it
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Originally Posted by ckt227
I get the Corvette, especially a C8 sells itself.
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They made a huge launch event with inviting tons of people. Then they hold a whole press week in Las Vegas where they gave hundreds of journalists the car and even let them track them. Afterwards they made a big roadshow across the USA to send out C8s and all the showroom stuff with wheels, color palettes, seats, etc to dealers to let as much people as possible get their hands on the car. And they still advertise the Corvette at racetracks alongside the Camaro, it was just used to pace Daytona. You can also count in that they hide all of their camod C8 prototypes in pretty plain sight to gain new "another Z06 or Hybrid C8 spotted" articles every other week.
The Corvette does not sell itself, Chevy invested tons of money to create this hype. This is how perfect marketing looks like since most people don't even recognize what is happening but still it creates the "someday I want a Corvette too" urge.