Quote:
Originally Posted by Xaxas
Advertising is not for enthusiasts who know ever bolt in the car like us because we don't need them to buy the car, it's for the regular folks who consist of the majority of sales and keeps cars like ours in production, imagine if Chevy advertised MotorTrend's track time with the 1LE where it put a time that was almost exactly the same as the limited edition, $100k+ M4 CS with a trick cooling system.
The idea is to put the Camaro center front and in everyone's mind, even if it doesn't work directly, it has a subconscious effect and that is worth something, if ads didn't work, companies wouldn't do them, but it looks like GM has different plans for the Camaro, honestly I blame the execs, Ford is controlling the general vehicle market with their 3 new trucks while Dodge has the mainstream performance interest with their branding, while the Camaro is the one loved by all motor magazines and reviewers who again, target enthusiasts.
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If only it worked like you think.
The Gen6 was designed to appeal to a group GM trusted as representing the Camaro, the faithful I believe are called.
It was designed specifically to appeal to, well, all the people on this website that assure us visibility is ok ONCE YOU GET USED TO IT. Mpock me when I mention the Gen5 could pretty easily handle two golf bags and even GM told us at launch they paid no attention to rear seat room because “Consumers Reports only gives you 1 point for the rear seat in a coupe regardless of how roomy it is”
It was not designed to appeal to a broader customer base. If it were advertising might actually work like you think. If TV advertising would work for the Camaro, GM would have already done it.
And keep in mind the clear number 1 in the segment also does not advertise.